For link building, you need a senior SEO that understands value of backlinks and also that knows how to create backlinks for websites. Every link is a vote for your site and you should count every backlink but at the same time you should be aware about quality of each backlink. There are many ifs and buts with building backlinks hence you need taking care with your SEO partner.
Backlinks will push your site up on SERPs and soon your site will become number of high traffic keywords. But it could take some time. You write an article and publish it on a directory. The directory publishes your article and allows you to create your website link on the article. It is a backlink but Google crawlers must find the backlink and index it in the data. If you are looking for quick traffic then choose paid advertisement. It is the most reliable way of diverting targeted traffic to your site. Here you will pay for every visitor but the visitor will give business. For PPC management, you also need an experienced SEO. Paid ads are quick and also they give expected results but you should know how to make the ads that increase your visibility. When you run ads, you get an opportunity to make settings for your ads. For instance, you can choose a geographic area to show your ads and also you can choose a specific time when the ads will be displayed. Your PPC manager will make campaigns and also get quality traffic from ads.
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